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SIGN OF THE YEAR

SIA Winners

Raccoon Digital continue to amaze and set the standard for the rest of the industry in vehicle graphics.

Giving an ‘ordinary’ Lamborghini Gallardo an all-over mirror chrome finish and the wrapping of over £5 million worth of supercars for the ‘Gumball Rally” stunned the judging panel. The verdict to award the coveted “Sign of the Year’ title to Raccoon was unanimous.

The owner of the Gallardo had seen a sample of a mirror chrome material and was determined that his car should be wrapped in it before he took it over to China for the Olympics. Although a hi-spec material from 3M, it was not designed for car wraps. “It was like trying to wrap a car with tinfoil”. Raccoon succeeded and the result is stunning.

If anything, the work completed on the 25 Supercars, including Porches, Rolls Royces, Aston Martins, Bentleys and even more Lamborghinis for the Gumball Rally - was more fantastic.

The challenge: In just eight days, create original designs for each of the cars, print and laminate them, and then, with great care, wrap each vehicle in its own design.

The aim was to create showpieces of art on wheels which would be seen across 12 countries. Raccoon did just that!!